There are many factors that effect how quickly your home will sell and how to set it's value. Let's look at few of the more important aspects of selling a home.

What is the Product . . .
The product is the property. The better the home is presented the more successful the selling process will be. If the house needs a new roof or is peeling paint, taking care of these problems will only help to speed along the eventual sale.

Price . . .
Many times a home that is not properly priced will sit on the market for many months while similar homes are being sold. The best way to price your home is by doing a professional Comparative Market Analysis. Your Realtor can help you with this process.

Financing . . .
If the financing rates are too high, or if the Seller requires a larger down payment than is customary for the area, then the financing may delay the sale. A skilled Realtor will be able to help a Seller in this often confusing process.

Timing . . .
The timing is a condition of the real estate market at the time of the sale. It may be a Seller's market or a Buyer's market. No one can change the condition of the market at the time the property is for sale. An experienced Realtor knows the condition of the market and will advise his client on the best strategy to sell the home.

Competition . . .
Every buyer makes his/her decision about which home to buy and how much it is worth by comparing it to available property. The current competition always affects the buyer's opinion of your home and what he will think it is worth. So, the question is, what other choices does a buyer have and how does your home compare?

Promotion . . .
Promotion is the ability to bring buyers to your property. This includes traditional marketing methods such as advertising, but one of the strengths of a real estate brokerage is that they are constantly in touch with people looking to purchase properties.

It is important to note that even the very best promotion has its limitations, because promotion cannot overcome any of the first five factors if they are out of balance and are not corrected. It is important to have a constant flow of information which will help you determine if . . .

• The home is prepared right . . .
• The price is set right . . .
• The financing is handled correctly . . .
• What kind of market is it . . .
• What is your competition . . .